Digital Optimization Comparison

Generic Vs. Expert Optimization

SEO (Search Engine Optimization)

SEO needs to take into consideration almost about everything digital. Contents that are relevant to even the smallest things like a simple display ad on a webpage.

 

SEO is not just about links building anymore. It is the ability to connect as effectively and efficiently to provide users the best experience.

 

The following aims to show the difference.

The Generic SEO Way

A internet user wants to find information on a new truck. He wants to read reviews and detailed information about his new truck. So, he starts searching online.

Search Engine Results

So he types in a keyword or term. "New truck reviews" "best new truck" etc...Results shows a bunch of links and briefly reviews the information before actually clicking on the link

The first thing he see's is a luxury truck and advertising for SUV and a compact car. He leaves because it was not what he wanted to find.

He clicks on the first few organic result links starting with Truck Center Edmunds.com and goes through the website

He sees that edmunds.com organic links are top 2. But he just experienced a link that was not helpful to him. So he clicks on the 3rd ranking link which is Autotrader. Voila, information he was seeking is all over this webpage.

He likes what he reads and decides to start with GMC Trucks as his first choice. He visits GMC Trucks website for more detailed information.

The Expert SEO Way

A internet user wants to find information on a new truck. He wants to read reviews and detailed information about his new truck. So, he starts searching online.

Search Engine Results
Search Engine Results

So he types in a keyword or term. "New truck reviews" "best new truck" etc...Results shows a bunch of links and briefly reviews the information before actually clicking on the link

Voila, he found just the information that he was looking for.

He clicks on the first organic result link Edmunds.com and goes through the website

He likes what he reads and decides to start with GMC Trucks as his first choice. He visits GMC Trucks website for more detailed information.

The Key Difference

The difference in expert SEO Vs. generic SEO is that we ensured the user found the most relevant information based on his search query and term. Using generic SEO approach not only hurt Edmunds in terms of user experience, this user will not likely go back to the site due to his experience.

 

People use search engines to find answers. Not alternative answers or something completely not relevant. This user wanted to find information on new truck reviews. With methodic SEO in its' place, he found what he was looking for on the first try.

We couldn't help but notice this poor use of display advertising

SEO needs to consider everything digital, including display advertising. This particular user was searching for new truck reviews. But the display advertising he was served was completely irrelevant. See Honda and Toyota display ads. They just lost ad serving presence to people who may have been interested in compact vehicles. Instead, they poorly served it to someone that was completely irrelevant in searching for information.

 

Yes, true SEO experts would consider almost everything about digital.